To kick things off, I will run through some of the more important tools I’m using right now.
Most are straightforward. I’ve learnt over the past few years, that simple works best. Simple tools are easier to learn and teach new staff. They are also more likely to be adopted. Over the coming days I’ll be focusing on the dead simple, yet powerful and important tools.
For an online business, one of the most overlooked areas I see centres around tracking. Especially lead source tracking. There is a bunch of tools and resources that can help with this.
Google Analytics, Kissmetrics, Mixpanel, Improvely, Wicked Reports, etc.
They all have their pros and cons. Recently, I’ve switched across to Ontraport because they have brilliant campaign level reports that focus on LTV (Lifetime Value) and lead sources. I’ll discuss Ontraport another time though.
One of the easiest ways to get started with lead source tracking is to use UTM parameters on links you share across the web.