Spying on your competitors

Today a client, Dean, asked if I could help him work out how much traffic a competitor of his was getting to their website.

I shared four tools with him that not only estimated his competitors traffic, but also showed what keywords they are ranking for, the backlinks they are getting and their ads running on Google.

Continue Reading

Eight Chrome Extensions I use Every Day

The majority of my time working is spent inside the Chrome browser. I can count on one hand the number of apps I use that aren’t browser based.

One of the best features of Chrome are Chrome Extensions. As of right now I have seventeen installed. Eight of which, I use every single day.

Here is a list of the eight extensions I use daily, and why I like them.

Continue Reading

Taking payments online

If you’ve worked in the online space for any length of time, you will realize how difficult it can be to accept payments from your website.

Sure, there is PayPal, and more recently, platforms like Stripe. It’s not as simple as signing up for one of those services and being all set.

Alone, those platforms allow you to accept payments. But, without custom development work, the functionality offered is basic at best.

You need a shopping cart to help make life a little easier.

Continue Reading

Do your customers enjoy buying from you?

I’m obsessed with golf. Each week I’ll play two or three rounds plus a little practice here or there. I enjoy taking my laptop to the clubhouse, doing a little work and breaking it up by spending time on the putting green.

When I’m working from my office, I’ll setup a YouTube playlist and watch golf content from people I like to follow. It’s a list of around ten YouTubers. Combined, each day they upload enough for about two hours of video content.

As I write this, I  have a playlist of videos reviewing a particular putter I bought (from a Facebook group, of all places!). 

Continue Reading

Writing tool

I’m someone who finds writing words difficult.

It’s not my favored communication medium, I’m more of an audio or video type of communicator.

Why the hell would I write daily you ask?

Well… even though I’m not a huge fan of producing, I do like to consume written content. I find it easy to glance over and take lots of information in when reading.

So, in the name of creating content I’d enjoy consuming, written content is something I’ve deemed necessary for your benefit.

Twice in the past I’ve tried writing daily, both times lasted a few weeks before I stopped. There were a few reasons for stopping.

Continue Reading

Social media for the lazy man

I’ll admit it. Social media and me don’t get along…

Each day, I’ll log onto Facebook, Twitter, Instagram and see what’s going on. Every so often, I’ll like or comment on a post as I’m scrolling through my feeds. Rarely will I share a post of my creation.

I know a bunch of people who do well off of social. But, not me. There is too much effort involved and I don’t like that the rules can change in a flash. My preference is for better performing mediums, like paid media, cold outreach and email marketing.

Over the years, I’ve used a bunch of different auto-posting style apps. Buffer, Hootsuite, Edgar, RecurPost, etc.

Each tool has either required too much effort to manage, or has been so automated that the content it posted was low quality and got little engagement.

Continue Reading

Tracking is important

To kick things off, I will run through some of the more important tools I’m using right now.

Most are straightforward. I’ve learnt over the past few years, that simple works best. Simple tools are easier to learn and teach new staff. They are also more likely to be adopted. Over the coming days I’ll be focusing on the dead simple, yet powerful and important tools.

For an online business, one of the most overlooked areas I see centres around tracking. Especially lead source tracking. There is a bunch of tools and resources that can help with this.

Google Analytics, Kissmetrics, Mixpanel, Improvely, Wicked Reports, etc.

They all have their pros and cons. Recently, I’ve switched across to Ontraport because they have brilliant campaign level reports that focus on LTV (Lifetime Value) and lead sources. I’ll discuss Ontraport another time though.

One of the easiest ways to get started with lead source tracking is to use UTM parameters on links you share across the web. 

Continue Reading

“You should try doing this…” No.

Yesterday, I spent a few hours working in the morning, then I went and played golf.

It was a “business” meeting.

One of the guys I was playing with is from Sweden. He runs a successful talent evaluation company, with offices in 30 countries.

He is also a customer of a company that I’m working in partnership with.

One of the reasons for the game was to share some ideas around PR and the positioning of the products we sell.

He was suggesting we splinter components of the business and target different audiences. He was talking about targeting many traffic sources.

Continue Reading

Your Product Alone Won’t Make You Successful

The first time I experienced US election night coverage was via HBO’s The Newsroom.

The experience was compelling, gripping, entertaining and of course fictional.

Yesterday, I sat on the couch. Turned on CNN. Worked all day (I had a list of tasks and completely “crushed it”, Gary V style). I watched the presidential election coverage.

My first “real life” election night experience was in every way the equal of the fictional one.

It was captivating.

I love Netflix’s House of Cards. If three seasons didn’t exist and was instead a brand new series. Based on the past 18-month Presidential campaign. It would be a blockbuster hit. A complete ratings success. (much like the show already is).

Continue Reading

So Little Actually Matters

For the vast majority of a regular day, I’m wasting time. If I’m not pre-occupied playing with the kids. Or if I’m not out on the golf course. I tend to get a little stuck being busy, but not doing anything.

Today was a perfect example.

I got kicked out of the house at 7:30 am.

On Tuesday’s the whole family is at home. There’s no kinder and generally, no other activities planned. It’s a rest/housework day. It also means I can’t be hanging around, annoying Jessie or the kids.

My office is out in the garage, so it’s not a problem. Usually, I just go out there and do what I do. The garage has everything I need. A couple couches, coffee, whiteboard, stand up desk. Golf mat and clubs. I can waste hours out there.

Continue Reading